“Röchling has a rich, two-century history of reinventing itself to fit the needs of the market. Opening this office and putting a strong focus on new mobility is our latest transformation to better serve our customers and utilize our expertise,” said Erwin Doll, President and CEO of Röchling Automotive. “This new customer office will expand our capabilities, enhance the next generation of mobility solutions and strengthen our regional footprint.”
The new location gives Röchling more direct communication and enhanced relationships with current customers and start-up OEMs in the area. It also helps the company introduce its products and technologies in aerodynamics, powertrain and new mobility to the West Coast automotive market. For example, Röchling’s New Business Green Car product line, the company’s development group focused on mobility challenges in electric vehicles, will showcase its battery components and wireless charging systems. This includes products such as electric vehicle battery covers made from the company’s proven Stratura® Hybrid, a lightweight, high-durability material that is 25 percent lighter than an aluminum cover.
Understanding the importance of lightweighting in future automobiles, Röchling also offers a range of aerodynamic and powertrain products made of its lightweight materials, providing performance improvements and acoustic efficiency.
Initially, the office will be home to Röchling employees with sales, product and technical account responsibilities. As customer needs and Röchling product offerings increase, the company will add to the San Jose office team.
“This West Coast office will keep us close to our customers in the area,” said Jermel Jones, Director of Sales West Coast of Röchling Automotive North America. “Staying connected is a critical component in a supplier/OEM relationship, so establishing an office near our OEM customers makes sense. We have been and always will be committed to our customers and their success.”